It’s all about the brand . . . And in this project for the team at NetIQ we took it very literal. Their event was taking place around the National Finals Rodeo and they wanted key partners to go home with a little something something about the event, and the team that got them there. We took over and created a custom box and belt to go with the genuine NFR belt buckle. NetIQ knows that custom counts and we were happy to oblige.