Ping Identity’s Identiverse is one of the largest industry events in the world. 2018’s event was held in downtown Boston at the Hynes Convention Center. Every venue brings different and unique opportunities to brand and submerse an audience in the complete experience of the event. We took our newly designed branding and effectively placed signage on windows, banners, floor stands, ceiling graphics, as well as a hype video on a custom-made stage to kick off the conference. You would have thought we owned the place. Our light band concept was able to flow seamlessly throughout the convention center.