GE Healthcare asked us to create a strong professional identity around their Power of One Campaign. The challenge here was to show how the Power of One could work across many different systems, machines, hospitals and specialists to provide a unified workflow for medical professionals. It’s an inclusive software that needed an inclusive message. We designed a logo, style guide, sales slicks, powerpoints presentations and a video to tie everything together and showcase this incredible solution. Wasn’t brain surgery, but it was close.