Henry Schein needed a campaign built around the idea that their software had to ability to grow a dental practice. Our idea was Expand Ability. To show how Henry Schein One makes practices grow, we used a folding technique in their print ads that opened up from a small operatory or front desk to much larger one with more patients, more chairs and obviously a bigger office. We had custom illustrations done and animated them for a video explaining how exactly their software helped improve workflow. The campaign was a success and has helped us stop expanding the delay for our next cleaning.