MARKETING'S MOST NORTHERN STAR

HOLIDAY BASH EDITION Come one, come all! You'll find all the juicy details.

ADVERTISING'S BIGGEST JINGLE!

VOL. LXXIX

DAILY ¢15

FRIDAY MORNING, DECEMBER 20, 2019

Feeling re-targeted? Suckers have you at every turn, don’t they? It’s like they're living with you! Well this time, let your fears of privacy invasion turn to holiday cheer. You see, you match the demographic perfectly for the holiday event of the year! That’s right, the Red Rider Holiday Bash is here. Think food, think fun, think social intercourse, because our research shows you need all three, and the bash is the perfect place to indulge. This is no work party, this is THE party. Mark your calendar and make plans because we want you here!

11AM

THE ELF BEHIND THE BRAND

NORTH POLE—Chris Kringle sits in lobby of Northern Lights Agency during interview about what makes him tick.

CLOCK IN DEC 20TH

510 S UNIVERSITY AVENUE, PROVO UTAH, 84601

3PM

to

PLEASE JOIN US—FRIDAY, DECEMBER 20TH

40°13'36.5"N  111°39'33.2"W

Please Turn to Pg. 14, Col. 4

BY CHESTNUT CORNELIUS

Elf Nearly Goes Blind

BY NED NOGG

• Compliance

Motion Pictures

A LOOK BEHIND THE SCENES AT KRINGLE'S STUDIO AND ALL THE ELFS THAT MAKE THE MAGIC

• Mr. Kringle

• Project

   Management

• Research

• Design

• Media Buying

• Copywriting

Winter Blizzard Plasters North

Elf Diets In The Workplace

HOROSCOPE

BY STEVE STOCKING

Arrows indicates path of blizzard.  (News map by staff artist Irwin M. Fletcher)

Please Turn to Pg. 5, Col. 2

CROSSWORD

Across

1. Clark’s favorite term of endearment.

5. We ____ you a Merry Christmas.

8. Things you put up around the house.

10. The office can always hear Clark ____.

12. The neighborhood can always hear Clark ____.

13. Push strategy. _______ strategy.

14. This year’s party gift.

17. One of Santa’s reindeer.

18. The last Avengers movie made Krista ____.

19. Someone who doesn’t pull their office load.

20. December 24th

21. Sing carols from a _______.

22. Just __ it (famous ad slogan).

23. Present.

25. Clark’s secret identity.

29. He’s checking it twice.

32. Another word for advertisement.

33. Gold, Frankincense and myrrh.

Down

2. Wish _____ a star.

3. You’re worth an original ______.

4. This isn’t our first ____.

5. This year we’ve done a vehicle _____ for Wallaby’s, Greek S., and Weatherbuilt.

6. “Pucker up and kiss it Whoville”.

7. Cybersource’s parent company.

9. Dark green climbing Christmas plant.

11. Fox Hollow

13. Good clients come to Red Rider’s Christmas ______.

14. ‘Tis the _______.

15. The real Santa prefers PEPSI, not _____.

16. Grumpy Frew is often described as a real ________.

20. Abby, Manny, Ann and Janessa dressed up as this for this year’s videos.

24. Henry Schein’s clients deal with these.

25. Utah’s ski slopes have the best ______.

26. Holly from MaritzCX is completely _____.

27. After sushi, Kirk curls up in the _____ position.

30. No room in the _____.

31. Healthcare imaging gurus.

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INDEX OF FEATURES

SNOW SPORTS, Page 8, Part 3

FINANCIAL, Page 10, Part 2

REINDEER CARE, Page 20, Part 4

TOY TRENDS, Page 18, Part 2

EDITORIAL, Page 5-6, Part 2

RADIO, Page 3, Part 2

RED TRADITIONS, Page 9, Part 3

TELEVISION, Page 12, Part 2

VITAL RECORD, Page 20-21, Part 3

WEATHER, 15, Part 4

2017

2018

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2016

     Watch out David Ogilvy. There’s a new advertising tycoon in town and he ain’t from Madison Avenue. In fact, he’s not even from this country. Pack your parka and take a little twelve hour flight three-thousand miles to the North and you’ll find Jolly old Saint Nick running perhaps the most efficient and effective advertising agency on planet earth—bar none.

        In fact, the Santa Claus brand is so big that other companies freely use his likeness to sell their products without fear of legal repercussions. You’ll find his image on everything from lunch boxes to sports cars to soft drinks to computer screens. And just how big is the Santa Claus brand? Well it’s more global than Nike. It’s more respected than Apple. If it weren’t for him, Coca-cola would still be a medicine. Amazon might take two days to ship—yet he is able to deliver in one night. It’s truly remarkable how this fat little elf has gone. While other brands.....

Please Join Us!

FRIDAY, DECEMBER 20TH

510 S UNIVERSITY AVENUE
PROVO, UTAH, 84601

Local elf and pathologist, Dek, was working late Saturday night while researching the effects of Holly on gingerbread houses when tragedy struck. After reaching into a high cupboard, a partially unsealed container of formaldehyde came crashing down onto the poor elf’s face, hitting him directly in the eyes and leaving him visually impaired. He was rushed immediately to the nearest cleaning station where he washed out his pupils emphatically. Fortunately, he was already at a hospital, so he was able to the get the best medical treatment available this side of the Artic Circle. It has been several days now since the incident and Mr. Dek is at home recovering in almost completely darkness, while his wife Holly brings him gingerbread cookies and new seasons of the Twilight Zone....

Please Turn to Pg. 9, Col. 2

Please Turn to Pg. 10, Col. 3

ARIES—You may be feeling like something is missing in your life. That’s only because something is missing in your life. Your real parents. See, there was a mix up at the hospital and you went home with the wrong people. Not to worry. You’re better off for it. Being born into an empire of wealthy aristocrats tends to only ruins kids. Count your many blessings and try to forget about them.

TAURUS—You feel romantic and sexy today, but don’t do anything about it. There’s someone in your life that has an eye on you and has for some time. And while you could easily hit it off and eventually marry, the truth is, they would make a terrible romantic partner. Sure, they’re rich, charismatic, intelligent, and have the drive of Polish gymnast—but is it worth enduring countless vegan dinners over Kenny G’s Christmas special and an hour long foot massage you have to give? Not a chance. Tone down the sexy.

GEMINI—There is a big opportunity waiting today. Huge, actually. It’s a ginormous opportunity. In fact, this may very well be the most important day of your life. Are you ready for it? Listen carefully and take copious notes. This is how you take advantage of this rare and fleeting opportunity—write these two words down: TIME SHARE. But you’ve got to act now!

CANCER—A group encounter, perhaps spiritual or metaphysical, could take place at your home tonight. This group will probably manage to do whatever it aspires to do. Intuition, energy, and imagination are all around. You'll get closer to whomever you choose to spend your evening with, in ways you’ve probably never even imagined. Tonight, write down your thoughts and insights so you can remember what to tell the police in the morning.

LEO—You’ll be invited to participate in several group activities today. The activities revolve around spiritual, physical, and humanitarian interests. To avoid the race against gluten, wear flip-flops. To avoid the goat yoga, wear a MAGA hat. To avoid midnight mass, wear a kippah. And to avoid helping your neighbor move his collection of priceless Beanie-Babies out of his storage unit, don’t wear anything.

Accommodating Elf Diets In The Workplace

“It’s not fair,” says one local elf, “what was once a nice relaxing hour away from the grind has become 45 minutes of indecision based on dietary preferences. It’s the nightmare that returns every day!” Such is the aroma surrounding companies who provide employee lunch. In these circles, religion and politics are all fair game for conversation. But bring up who’s turn it is to pick the restaurant, and the fighting begins.

 “I’ve been working here for five years,” says Krista Kringle. “guess how many times I’ve picked the restaurant? I’m a simple gal with simple tastes. A can of Spaghetti-O’s and microwave pizza and I’m fine?”

 Still others feel little sympathy for picky eaters. “If gluten free is your jam, fine, just don’t lecture me about how cheese is going to back up my bowels. I just wanna eat, you know?

 It seems that those who are in “need” of special accommodations dominate work lunches all over the Pole. “I’m crackin the wallet for every one of these lunches and I haven’t chosen a spot yet. No gluten, nasty texture, perpetual gas or the meat sweats, it’s not worth the fight!” says local business owner Pepper Mintstix. With more “selective diet” elves entering the workforce, it seems that work lunches are going to continue. If so, get happy cause ain’t nobody getting fat!