Octopuses, UFO's, and Fire breathing dragons in the dental world? Turns out they were a perfect fit. You see, in a world where flawless skin, perfect teeth, and white lab coats abound, Henry Schein wanted to stand out, so we helped them. With a little concept magic and 3D artists FUZE, the results were a substantial increase in their Hybrid Backup business and a Utah's 100 Best Design Award. It's going to be real tough to put that fire out.