Henry Schein Dentrix Enterprise wanted to let their existing customers know that their software had a significant number of tools and help that they may not be currently accessing, so they asked Red Rider to come up with some messaging that would bring a bigger opportunity to their clients. We went right to work and built 3 stories around significant fictional events that everyone could relate to, where just a little help would have made a huge difference. We incorporated a fun illustrative style along with some modern day adaptations to the story. The whole thing came together for some great success. Turns out we all can use a little extra help when we need it.

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